Challenging taboos – Richa Kar

In Indian society, a lot of conversations happen behind closed doors. One such conversation is about lingerie. Reports suggest more than 82% of Indian women just did not get a professional expert’s opinion when buying undergarments for their size.

Richa Kar recognized this gap in the market and faced it head-on. Despite several social backlashes, an initially unsupportive social circle and struggles in funding, Richa did not give up.

Today, she is the founder of a multi-million dollar enterprise – Zivame. An online store for lingerie and nightwear. Richa has not only de-stigmatised the concept of wearing fashionable but comfortable innerwear, she has also made women who want to sell clothes online be more confident in making these choices openly.